Agenda

Monday, Oct. 21

8 a.m.–5 p.m. Registration office opens
5:30 p.m. Board Dinner Attendees Meet at Carnitas Snack Shack
1004 N Harbor Drive, San Diego, CA 92101
Note: Group will gather here before 6 p.m. ferry departure
6 p.m. Depart on Ferry to Coronado
(The next ferry doesn’t depart until 7 p.m., so please be prompt)
6:30–9 p.m. Americas Region Board Dinner – Il Fornaio Coronado
1333 First St., Coronado, CA 92118
Situated across San Diego’s Bay from our hotel, Il Fornaio offers authentic Italian cuisine on its private waterfront patio with stunning views of downtown San Diego.
9:30 p.m. Depart on Ferry to Downtown

 

Tuesday, Oct. 22

8 a.m.–5 p.m. Registration Office Opens
9 a.m. Board Meeting (AR Board Members Only)
11:45 a.m.–1 p.m. All Partners Networking Lunch
1–2 p.m. Opening Session – Welcome, New Partner Presentations
2:15–3:15 p.m. Keynote Speaker – Christopher Thornberg, Beacon Economics, The Great Disconnect: Economic Indicators We Should (and Shouldn’t be) Worried About
3:15–3:30 p.m. Break
3–4:30 p.m. PANEL – Engaging Diverse Stakeholder Groups
The Americas – from Alaska to Patagonia – is a continent with amazing geographic, climatic, cultural, idiomatic, social, political and economic diversity. Each region also faces diversity from within. Diversity in race, cultures, age groups, gender and orientation, are just a few examples. This panel will address the mindsets of different stakeholder groups, and challenges and opportunities in employing and communicating to them.
5:30–9 p.m. Opening Night Reception & Dinner – Coasterra
880 Harbor Island Drive, San Diego, CA 92101
Transportation will be provided from the hotel. Don’t miss the 6 p.m. sunset.
Departure times from hotel lobby: 5:15 and 5:40 p.m.
Departure times from Coasterra: 8:30 and 9 p.m.

 

Wednesday, Oct. 23

8 a.m.–5 p.m. Registration Office Opens
8–9:15 a.m. Partner Breakfast
8–9:15 a.m. Health Care Practice Group; Concurrent with Breakfast
9:15–10:15 a.m. PANEL – Changing Utilization of PR Firms
From digital to video and VR, the scope of public relations and all it encapsulates has evolved immensely over the last decade. Our panel will look at the changing roles of PR firms today from both a partner and client perspective, examining how the role of the PR firm has evolved, what clients are looking for in a partner today, and what firms can do to remain relevant and integrated as the tides continue to change.
10:15–11:15 a.m. Speaker – Brad Schwartzberg, Davis & Gilbert Have you ever considered ‘buying?’ It may be faster and less expensive than ‘building.’
11:15 a.m.–12:15 p.m. PANEL – Hiring and Training Your Next Generation of Agency Leaders
As our agencies grow and develop, many of us are looking to the future and looking to establish the next generation of leadership. Our panel will discuss different approaches and best practices for Worldcom partners to ensure solid future leadership for their agencies. Worldcom partners will discuss their experience of bringing in key hires, developing management training programs and creating succession plans.
12:15–1:30 p.m. Partner Lunch
12:15–1:30 p.m. Crisis and Issues Management & Public Affairs Practice Group;
Concurrent with Lunch
1:30–2:45 p.m. Americas Region Business Meeting
2:45–3 p.m. Break
3–4 p.m. B2B Practice Group
4–6 p.m. Peer Reviews
6:15–7:15 p.m. Beer & Wine Reception – Layover Lounge & Bar on the Sunset Terrace (4th Floor)
7:30–10 p.m. Dine Arounds

 

Thursday, Oct. 24

8–9:15 a.m. Partner Breakfast
8–9:15 a.m. Technology Practice Group; Concurrent with Breakfast
9:15–10:15 a.m. Speaker – Tim Williams, Ignition Consulting Group Agency Compensation Hacks: How to Stop Selling Your Costs and Start Selling Your Value.
10:15–11:15 a.m. PANEL – Devon Wijesinghe, SVP of Business Development at Cision – Proving Your Agency’s ROI: Adapting to Changing Demands for Metrics Reporting.

Charged with running Cision’s strategic Agency, Tech, and Data relationships, Devon will provide a data-backed overview of the changing needs of PR agency client reporting. Devon will share the most common metrics clients are demanding to show how PR is impacting their key business objectives and steps partners can take to demonstrate ROI. In addition, Worldcom partners will share case studies of how they are utilizing the Cision reporting platform, as well as other effective methods of illustrating KPIs to their clients.
11:15 a.m.–12:15 p.m. Consumer Practice Group
12:15–1:15 p.m. Networking Lunch
12:15–1:15 p.m. Travel & Tourism Practice Group; Concurrent with Lunch
1:15–2:15 p.m. How AI is Impacting Our Agencies – Worldcom Case Studies
2:15–3 p.m. Closing Session
3–7 p.m. Afternoon Activities
7–9:30 p.m. Closing Dinner for all Partners – Stone Brewing Point Loma
2816 Historic Decatur Road, San Diego, CA 92106
With beers equally known for their bold flavor as well as their sharp-tongued brand personality, Stone Brewing has gone from humble homebrew beginnings in San Diego to claiming the title of the eight largest craft brewery in the U.S. The brewery’s Point Loma location celebrates the venues prior history as a U.S. Navy mess hall, and includes gardens and water features perfect for a toast on a warm October evening. Transportation will be provided to and from the hotel.
Departures will leave the hotel at 6:45 and 7:15 p.m., with returning trips leaving Stone Brewing at 9, 9:30, and 10 p.m.